10 Must-Have Features for Ecommerce Apps in 2024

As we step into 2024, mobile commerce continues to reshape the e-commerce landscape. With smartphones becoming the go-to tool for online shopping, businesses must adapt to stay competitive. Let’s explore the top 10 features defining successful e-commerce apps this year, addressing common user frustrations and enhancing the shopping experience.

Voice Commerce: Hands-Free Shopping

Overview: Voice commerce empowers customers to purchase via voice commands through virtual assistants like Alexa or Siri, giving them a sense of control and convenience.

Why It Matters: Need to multitask while shopping? Voice commerce offers a convenient, hands-free way to browse and buy products.

Example: You can ask your smart speaker to “Order my usual groceries” and have your regular items added to your cart and purchased.

Advanced AI-Powered Chatbots: Your 24/7 Shopping Assistant

Overview: Gone are the days of clunky, unhelpful chatbots. In 2024, AI-driven chatbots will offer near-human interactions and handle complex queries with ease.

Why It Matters: Are you tired of waiting for customer support? These chatbots provide instant, round-the-clock assistance, significantly improving user satisfaction and reducing support costs.

Example: Imagine asking a chatbot, “What’s the difference between your premium and standard mattresses?” and receiving a detailed, personalised response within seconds.

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Advanced Search and Filter Options: Find Exactly What You Want

Overview: Enhanced search functionalities and sophisticated filter options help users find products quickly and easily.

Why It Matters: Are you frustrated by endless scrolling to find what you need? Advanced search and filter options save time and make shopping more efficient.

Example: A search bar that supports voice commands and image search, plus filters for price, size, colour, customer ratings, and eco-friendly options.

Single-Click Payments: Say Goodbye to Checkout Hassles

Overview: One-tap payment solutions streamline the checkout process, allowing customers to complete purchases effortlessly, relieving them of the hassles of traditional checkouts.

Why It Matters: Are you fed up with long, complicated checkouts? Single-click payments dramatically reduce cart abandonment rates by eliminating friction in the buying process.

Example: Integration with Apple Pay or Google Wallet lets users complete purchases with a fingerprint or facial recognition.

AI-Powered Personalization: Your Shopping Expert

Overview: AI algorithms analyze your behaviour to provide tailored shopping experiences, from product recommendations to customized marketing messages.

Why It Matters: Are you overwhelmed by too many choices? AI personalization helps you discover products you’ll love based on your unique preferences and past interactions.

Example: A fashion app that recommends outfits matching your style, considering your past purchases, browsing history, and even the weather in your location.

Augmented Reality (AR) Features: Try Before You Buy

Overview: AR technology allows customers to visualize products in their environment before purchasing.

Why It Matters: Do you want to know how a product will look in real life? AR features reduce purchase uncertainty, especially for items like furniture or clothing.

Example: A home decor app that lets you see how a new coffee table would look in your living room right through your phone’s camera.

Automated Loyalty Programs: Rewards Made Easy

Overview: Say hello to hassle-free rewards. Automated systems track purchases, award points, and notify customers of their perks without manual input.

Why It Matters: Do you want to remember your loyalty card or lose track of points? Automated programs ensure you get all the rewards you’ve earned.

Example: A beauty app that automatically tracks your purchases and notifies you when you’ve earned enough points for a free product.

Location-Based Ads: Discover Deals Near You

Overview: Leveraging GPS technology, businesses can now deliver personalized ads based on a user’s location, making them feel valued and catered to.

Why It Matters: Do you need help with irrelevant ads? Location-based advertising ensures you see offers that matter to you when you’re nearby.

Example: Are you walking past your favourite coffee shop? Receive an exclusive discount on your go-to latte, valid for the next hour.

Integrated Social Media Shopping: From Scrolling to Shopping

Overview: Social media platforms now have integrated e-commerce features, including shoppable posts and in-app purchasing.

Why It Matters: Are you tired of leaving your favourite social app to make a purchase? Integrated social shopping allows for seamless buying directly from your social media feed.

Example: You see a product you like in an Instagram post and can purchase it with just a few taps without leaving the app.

Enhanced Security Features: Shop with Peace of Mind

Overview: Advanced security measures include biometric authentication, encryption, and fraud detection systems.

Why It Matters: Are you concerned about the safety of your personal and financial information? The app’s enhanced security features protect your data and build trust.

Example: Using fingerprint or facial recognition for secure logins and transactions, coupled with real-time fraud detection algorithms.

Conclusion:

As we navigate the evolving landscape of mobile commerce in 2024, these ten features represent the cutting edge of e-commerce app development. By addressing common user pain points and enhancing the overall shopping experience, these features will be crucial for businesses looking to stay competitive in the digital marketplace.

Whether you’re building a new e-commerce app or updating an existing one, consider how these innovations can be integrated to create a more engaging, user-friendly, and efficient shopping platform.

You can work with Savant Labs to integrate chatbots or partner with us to enable single-click payments. Remember, the key to success in e-commerce is continual adaptation to changing consumer needs and technological advancements.