How We Boosted User Engagement for a Design Magazine with AI Voice Technology

At Savant Consulting, we specialise in innovative solutions that drive tangible results for our clients. Recently, we partnered with a renowned design and creativity magazine to enhance their digital platform’s user engagement and retention rates.

Our approach? Integrating the AI voice technology from ElevenLabs.

Our client, a prestigious design and creativity magazine with a solid online presence, was looking to stay ahead in the competitive digital publishing landscape. They needed a unique way to present their content and keep their audience engaged for extended periods.

The challenge was implementing a solution that would attract design enthusiasts and encourage them to spend more time exploring the platform’s rich content.

We proposed integrating ElevenLabs AI voice technology into the client’s website and mobile app. This technology converts written articles and features into lifelike audio, enabling users to listen to design insights, interviews, and creative inspiration while multitasking or on the go. Users can choose from 32 languages & 17 voice and style choices.

How did we implement

1. API Integration: With our expertise, we seamlessly integrated the ElevenLabs API into the client’s existing digital infrastructure, ensuring a smooth transition and minimal disruption.
2. Content Curation: We meticulously developed an algorithm to select articles best suited for audio conversion, focusing on high-quality interviews, design analyses, and trend reports.
3. User Interface Enhancement: We updated the UI to feature article audio options prominently, creating an intuitive and visually appealing listening experience.
4. Performance Optimization: We ensured that the audio feature complemented the platform’s visual elements without compromising load times or overall performance.

Results and Impact

The integration of ElevenLabs’ technology led to impressive improvements in user engagement and retention:

1. User retention increased by 8%
2. Average time spent on the platform rose by 4.5 minutes per session
3. The number of articles consumed per user grew by 10%

Are you looking for a partner that can help you integrate AI into your business, whether it be Text to Speech or speech to speech? Need someone to automate Dubbing your video into multiple languages with accuracy, Text to SFX or voice cloning? We are happy to help.